Boomerang Ideas AG is an AI-powered market research institute in Zürich. It was founded as an AG in 2021; its story began in 2019 as Boomerang Ideas GmbH. It runs two engines on one platform: Live Social Samples™, real people recruited fresh on social media for every study, and Silicon Samples, simulated respondents from a language model fine-tuned on its own survey data. Confidence Guard™ scores how far a simulated result can be trusted. Its products are boomResearch, for institutes, agencies and insights teams, and boomerang.ai, for startups and SMEs. Boomerang Ideas is an institute member of Swiss Insights. gfs.bern has been a strategic investor since 2023, and Innosuisse funds its research with Universität Basel and Johns Hopkins University.
