Lindt & Sprüngli

Achieving Sweet Success with Boomerang Trackers

Overview

Lindt & Sprüngli, a top-tier Swiss chocolatier, partnered with Boomerang Trackers to streamline their brand tracking. With our services, they could effortlessly monitor their brand equity and social media NPS, gaining critical insights to refine their marketing strategy.

Achievements

Through the insights provided by Boomerang Trackers, Lindt & Sprüngli gained unprecedented transparency into metrics that are critical to understanding their brand's customer perception, engagement, and association. This included:

• A 7 point increase in Lindt's Brand Equity Score, giving them clear visibility into how their brand equity had strengthened over time.
• A 43 point increase in their Social Media NPS, allowing them to quantify the significant improvements in customer sentiment and loyalty on their social channels.
• 15% growth in their social media follower base, providing tangible evidence of their expanded online reach and engagement with consumers.

The enhanced visibility into these key performance indicators empowered Lindt & Sprüngli to make more informed decisions about their marketing strategy and brand positioning. By gaining this data-driven transparency, the company was able to reinforce their strong market position and optimize their marketing efforts going forward.

Methodology

The Brand Tracker survey was representative of the Swiss population, aged 18-65+, and conducted in three languages (German, French, Italian). We collected 300 samples per quarter, providing Lindt & Sprüngli with robust and actionable data.

• Representative sample: Switzerland, 18-65+, 3 languages
• Sample size: 300

A successful partnership

Lindt & Sprüngli's partnership with Boomerang Trackers has been a resounding success. By leveraging our comprehensive brand tracking services, they were able to gain valuable insights and make informed decisions to enhance their marketing strategy, resulting in significant improvements in brand equity, social media NPS, and follower growth.If you want to achieve similar success and gain critical insights into your brand's performance, contact us today to learn more about Boomerang Trackers!

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“The insights we gained from Boomerang Metrics were invaluable in refining and improving our marketing strategy.”

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— Carsten Richter, Digital Manager

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