Tag · Method
Everything we have filed under Method.
Same rule as everywhere else on this blog: a figure is either filed with its source, or the page shows the gap where it would be.
Testing a brand name: simulate the long list, ask people about the shortlistTwo illustrative naming projects, a small startup and a brand agency, each ran a simulation first and then put their shortlist in front of real people in the same tool. Where the two agreed, where they didn't, and what each team decided.
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